Does the South African alternative media justifiably deserve the label “alternative”? Take for instance the two popular media outlets that can be described as alternative: Chimurenga and Laugh It Off (LIO). What is alternative about Chimurenga and LIO? Put differently, do these media outlets deserve the reputation of being “independent” that they seem to have?
Both outlets do not carry adverts. The one, LIO, claims to be the vehicle for South African youth culture, and the other, Chimurenga, has a Pan-Africanist slant.